Research Methods to Meet Your Needs
Our team can help you with a variety of research methodologies. Based on the goals and objectives of your project, we will recommend an optimal method to gain the insight you need — whether qualitative, quantitative, or a mixed-modal/hybrid approach.
Quantitative Research and Analysis
Often collected as online, SMS, in-person or phone surveys (data reportable numerically); may include statistical analysis, financial data and/or demographics to help inform your most pressing business decisions.
Measure, monitor and gain insight through surveys of your target buyers or current customers.
Data segmentation for deeper understanding of your key audiences.
Visualization of your data to make findings clear and actionable.
Qualitative Research and Insights
Moderated discussions (insight reportable as key themes); provides in-depth understanding of behavior and attitudes to tease out deeper understanding of customer experience or purchase drivers and gather perspectives in their own words.
In-depth interviews to draw out motivations, reasons and drivers behind your audience’s actions and perceptions.
Focus group research to gain deeper insight from groups of participants, allowing them to build on and expand on each other’s input.
Online bulleting board research