One of the common items we have run into in our experience as researchers – especially in our time as corporate researchers – is how often our colleagues would seem to consider research as synonymous with survey tool. Research is a lot more than tools, and a variety of tools are and can be usedContinue reading “Does your survey tool matter?”
Research does not need to be qualitative OR quantitative. Very often there’s a mix of approaches in play. But which one should be the thrust of your project – or which one should come first? The purposes of your research, its goals and objectives, are going to be the best determiner of whether qualitative orContinue reading “Research Methods: Qualitative vs Quantitative Research”
If your company’s budget cycle is months away, you might be thinking, “Is it too soon to think about budgeting season? In a word: No. It’s not too soon.
Previously we talked about the earliest stages of a research project, from planning and preparing to designing and implementing. Now with your data collected, it’s time to move on to the final stages: Analyze and Act.
Last time we talked about the early steps of a research project. Once we understand the framework though, it’s time to move on to the next steps: Design & Implement.
As we mentioned in our last post, there are three broad stages of a research project, each building on each other. Since everything you do at the beginning will impact what you get back at the end, this is where you want to spend some extra time thinking about the goals and objectives of yourContinue reading “First Stages of a Market Research Project: Plan & Prepare”
There are three broad stages of a research project, each building on each other.
Ultimately, market research comes down to making your business decisions based on information, not guesses. Unlike a general online search, this information is tailored to your specific company or business needs.