There are three broad stages of a research project, each building on each other.
In computer science, there’s a phrase you may have heard: Garbage In, Garbage Out. It means that when you’re computing, if you input bad data, you’ll get bad data from the results. In other words, the quality of output is determined by the quality of the input. Or as a mentor early in my career liked to say, “How are we going to build a Quality world, if we don’t think Quality at the outset?”
What you’re doing in each stage will inform each of the stages that follow.
So when you have a tight timeline, and you need to shave time off the process, you want to try not to shortchange planning – the time you spend here will help you at every other stage, and ensure better quality when you’re done.
Coming up: First Stages of a Research Project
Over our next few posts, we’ll talk about the steps to a successful research project, and the factors to consider. Subscribe to make sure you don’t miss an issue. Do you have a question about market research? Post a comment below, and it may make its way into a future post.
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